The Aim:

Chelsea football club wanted to thank the fans for their continued support of the club and management.

Developing the Strategy:

We discussed a strategy to be highly visible on match days and to gain maximum footfall into the snow globe. This was implemented over two fixtures in December and was a huge success. We teamed up with a local photography firm who handed out instant images to take home. We finished the final match day getting the full Chelsea management team in for some festive fun.